Search engine optimization (SEO) is the process of improvingthe quality and quantity of website traffic to a website or a web page fromsearch engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industryspecific vertical search engines. As an Internet marketingstrategy, SEO considers how search engines work, the computerprogrammedalgorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rankhigher on the search engine results page (SERP). These visitors can then potentially be converted into customers. seo company singapore
Webmasters and content providers began optimizing websites for searchengines in the mid1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine`s own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date. Website owners recognized the value of a high ranking and visibility insearch engine results,creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the term "search engine optimization" was probably used in 1997. Sullivan admits that Bruce Clay was one of the first to popularize the term.
Digital marketingis the component of marketing that uses the Internet and online based digitaltechnologies such as desktop computers, mobile phones and other digital mediaand platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, datadriven marketing, ecommerce marketing, social media marketing, social media optimization, email direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Read more...
